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| The Misbah Family |
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| Massarat Misbah |
If there is one salon in the country that has truly made it international, it is Depilex. Its name has become synonymous with health and beauty in Pakistan. Over the years, Masarrat has attained the status of an icon in this field and people have come to trust and revere her. To earn this prestigious reputation it has taken 30 years of sheer hard work, commitment, dedication and thorough skill.
Today Masarrat can reminisce over the eventful three decades spanning her successful venture into the world of Depilex. Thanks to her trailblazing approach and brilliant conceptions, the beauty business in Pakistan has flourished, paving the way for today’s highly successful world of Pakistani fashion and beauty. Prior to the start of Depilex, this business was limited to Chinese parlors that offered few services and almost no creativity in hair and makeup styles; Depilex took upon itself to revolutionize the entire business. Following its lead, beauty salons soon sprouted in every nook and cranny of the country and women, with little or no experience, became salon owners.
Masarrat is different from these women. She has obtained a thorough training in the field of beauty therapy, and even after years of experience still goes for refreshers every now and then to keep Depilex up-to-date. Creating a market for new products and then popularizing the product is no easy job, but Masarrat aptly and gracefully handled this formidable task. Even though many salons have come up since then, but Depilex remains a force to be reckoned. |
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